Strategic marketing & creative direction for ambitious lifestyle, wellness and experience brands
Helping premium brands translate their vision with clarity, consistency and a strategic story that resonates
Why hire Mumma Oak?
For over 20 years I’ve worked across marketing, communications and creative strategy; from global roles in Asia, Africa and Australia, to now supporting premium brands here in the UK.
I’ve worked with businesses of every size: lifestyle brands, glamping destinations, medical clinics, children’s brands, homeware, wellbeing practitioners and more. Across all of them one thing is always true:
Growth happens when story, strategy and execution move together.
Many founders come to me overwhelmed, carrying marketing alone, creating content reactively, or feeling unsure which channels are actually worth their time.
Work with mumma oak
Partnerships Designed for Growth, Clarity and Calm.
I offer a small number of ongoing partnerships each year, working closely with founders who want strategic leadership and reliable support.
My services fall into three layers:
Strategic Marketing Partnership
For established brands wanting high-level direction and multi-channel growth.
Includes:
- Monthly strategy
- Creative direction for campaigns
- Multi-channel planning (social, email, PR, website clarity)
- Brand voice and messaging guidance
- Content calendars
- Analytics, insights and forward planning
- Team oversight
- Regular check-ins and strategic leadership
Execution is supported by my trusted content creator and creative team.
This is for brands who want a true partner, not a task-taker.
Content Management & Creative Support
For brands who need consistent, high-quality content and community management.
Includes:
- Weekly content creation
- Reels, posts, carousels and stories
- Scheduling and community support
- On-brand messaging
- Guided by my strategic direction
This is ideal for smaller brands who want professional support to keep their visibility strong without burning out.
Deep-Dive Audits & Strategy Intensives
One-off clarity sessions for brands who need direction.
Includes:
- Full audit of your Instagram, website or marketing ecosystem
- Messaging and brand voice refinement
- Competitor landscape and opportunity analysis
- 90-day strategy plan
- Campaign and content recommendations
- Optional follow-up support
Perfect for businesses preparing for growth, repositioning, or wanting to elevate their brand experience.
About me
Hi, I’m Sarah, Founder of Mumma Oak
For over two decades I’ve worked across marketing, communications and creative strategy, from global roles in Asia, Africa and Australia, to now supporting premium lifestyle, wellbeing and experience-led brands here in Hampshire.
I’m a mum of two, rooted in community and the outdoors, and deeply invested in helping purposeful brands grow with clarity, confidence and consistency.
Mumma Oak was created with one belief: brands with heart deserve thoughtful, strategic marketing, not noise, not overwhelm, and not guesswork.
I work closely with founders who care about their craft and want a partner who understands their world. Someone who can bring structure, creative direction and calm leadership to their marketing and a trusted team to support execution.
Mumma Oak isn’t just about marketing. It’s about connection, clarity and elevating the businesses that make our communities richer and more meaningful.
If you’re building something with purpose and you want support that honours that, I’d love to work with you.
Book a complimentary call with me.
Real Voices, Real Impact
What Our Clients Are Raving About
Case Studies That Inspire Action
The Dell – Putting Your Business
on the Map
From launch to regional landmark in one year
We established The Dell as the go-to family dining destination across Hampshire, Surrey, West Sussex, and Dorset.
Results
Within the first year:
Significant sales increase
Sold out Bonfire Night & Dellfest in year one
Extensive PR coverage
Boosted website traffic & online engagement
Arms Around the Child- Automation domination
Turning awareness into donations with smart automation
Results
Ad campaigns generating 100+ new leads per month
Automated email funnels converting leads into donations
Brand exposure across the top 100 UK universities
£100k+ in annual donations supported through fundraising
Hampshire Lift Services – Simple and Consistent Support
Steady B2B growth through brand clarity and consistent marketing
Results
Expanded B2B network through targeted campaigns
Developed brand identity and professional assets
Provided weekly social media support
Built industry-specific content calendars
Cedar Valley- Diversifi
cation and Growth
Boosting bookings and brand presence for a rural retreat
Results
Year-on-year increase in glamping and camping bookings
Content creation and photoshoots driving engagement
Supported automated booking conversions
Optimised SEO and boosted site traffic
Managed ads to maximise reach
Rogate Pumpkin Patch – One of the South’s Most Loved Family Events
Transforming a local farm event into a regional favourite
Results
Full social media management
PR campaigns attracting local and regional coverage
Built community partnerships & influencer collaborations
Ran email marketing campaigns and creative design
Supported diversification into new family experiences
Optimised SEO and boosted site traffic
Managed ads to maximise reach
Petersfield Open Air swimming Pool
Creative social media marketing ensuring this charity run community space stays on the locals radar
Results
- Achieved a 227% increase in reach and 200%+ increase in engagement across social media channels within 90 days.
- Delivered a 490% uplift in website traffic, resulting in higher bookings and stronger fundraising performance.
- Completed a full website audit and optimisation, improving user experience and conversion pathways.
- Developed and managed email marketing and campaign strategy, driving community action and ongoing supporter engagement.
Let’s Connect!
Reach Out to Us
Got questions? We’re here to listen and help. Let’s chat about how we can grow your outdoor business together!
Email:
We’d love to hear from you!
Phone:
We look forward to chatting to you!
07516 039903
Office:
Petersfield, Hants